Pretty in my Pocket

Pretty in my Pocket (PRIMP), named Best Beauty App by InStyle Magazine.

Shop style & fashion designer brands in dresses, shoes, handbags, swimsuits, beauty & personal care. Inspired, rated, and curated by fashion and beauty blog experts.

PRIMPs mission is to create a community and marketplace that helps inspire a new way to discover beauty and fashion trends - from real women.

Our purpose is to help women shop and discover what’s beautiful for them - clothes, cosmetics, accessories - from a totally empowered position - the position of radical self- acceptance.

We exist to facilitate primping by building women up and by inspiring personal style in all its sizes, shapes, and possibilities. We’ve all observed the impact of the media’s benchmark of “perfection” - promoting beauty and fashion in association with airbrushed super models of a certain size, shape, skin/hair color. At PRIMP, we’re doing our part to shatter the media’s narrow definitions of “pretty” by promoting the Beautocracy - beauty by and for the people.

Our community-sourced content and commerce platform enables you and our experts to upload and tag outfits and looks, making them shoppable for all our members. Access over 3.5 million products from retailers like ASOS.com, Nordstrom, Target, Farfetch, Urban Outfitters, Macys, Bloomingdales, and hundreds more. PRIMP even provides access to undiscovered online gems all over the world.

PRIMP editors curate collections of whats trending. These product lists of bags, shoes, dresses, cosmetics, etc. usually sell out! Be in the know by signing up for our newsletter and staying in-tune with our app. Youll receive priority alerts, so you dont miss out!

Use PRIMP and get rewarded with beauty and fashion Perks from a growing list of retail and brand partners. Perks are only available on the app and in the email. Be sure to sign up for our newsletter on our home page.

If you cannot find the product you are searching for, email us directly, and we will add it ASAP ([email protected])