This is a great idea, but needs a lot of work. First of all, every time you add a product to your bag, it reloads, taking a long time. A lot of products and brands must be searched for (they cant be found just browsing), and some products, mostly limited edition, can ONLY be found with a barcode. Hard Candy isnt in here at all. Searches must be exact (you must search for "e.l.f.," "elf" will get you nowhere). There are a lot of duplicates. You can add items to your "bag," but I cant figure out what you do with that. Capitalization of items in lists is not consistent and therefore not attractive. Also, its not optimized for iPhone 5.